Refocusing Your Casino Brand in 5 (not so easy but) important steps
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
Why You Need an Engagement Strategy
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Five Winning Casino Marketing Strategies
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Are you Creating Loyalty or Frequency?
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
How a Good Brand Strategy Amplifies All of Marketing (and More)
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
How a Simple Idea Can Become Marketing Gold
More than a recipe, the story of the ubiquitous Thanksgiving side dish is a lesson in the best of content marketing that will inspire you to find marketing gold where you may least expect it.
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