by Julia Carcamo | Casino Marketing, Hispanic Marketing |
Nearly 1 in 5 Americans identifies as Hispanic, yet most casino marketing overlooks the cultural depth of this fast-growing audience. True engagement isn’t about translation—it’s about understanding multigenerational, community-centered behaviors that influence visits and loyalty. From programming to partnerships, casinos that build with culture in mind gain more than traffic—they earn trust. The difference between missed opportunity and market leadership lies in how you show up.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
If you’re still leaning heavily on promotions to drive traffic, you’re not alone — but there’s a more sustainable strategy. This article explores how aligning your marketing with your brand purpose can create deeper guest loyalty (even in saturated markets), unite your internal team around a shared goal, make your marketing calendar more strategic, and strengthen your competitive position without needing bigger budgets. Think of this as your blueprint for a casino marketing strategy that isn’t just reactive — it’s built to last.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Casinos have long excelled at using analytics for reinvestment, but too often the data story ends there. The truth is, advertising, promotions, and digital campaigns are where guesswork still costs marketing teams time and money. In this post, we’ll explore how to apply the same rigor used in reinvestment to these areas—helping you stretch budgets, prove ROI, and make smarter marketing decisions. If you’re ready to move from gut feel to growth, this is where to start.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Guests are spending over seven hours a day on their phones—and that screen time shapes every decision they make about where to play, stay, and stay loyal. While national brands are investing millions in seamless mobile experiences, regional casinos still have an edge: they know their players better. This post breaks down the strategies that turn mobile touchpoints into loyalty engines and keep your best guests from defecting. The difference between being mobile-ready and being mobile-smart is costing you more than you think.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Email marketing is one of the most cost-effective tools regional casinos have—but most aren’t using it to its full potential. Too often, it’s treated like a last-minute megaphone instead of a loyalty-building machine. With the right strategy, your emails can boost player retention, increase VIP engagement, and drive measurable revenue. This 5-step casino email marketing blueprint shows you exactly how to turn generic “blasts” into personalized campaigns your players can’t ignore.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Regional casino marketers face constant pressure to drive results with limited budgets and inexperienced teams. The difference between wasted effort and measurable impact often comes down to strategy—knowing when to say yes, and when to hold back. From understanding player segments to choosing the right channels and tracking what really matters, small shifts can lead to big wins.
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