by Julia Carcamo | Brand Marketing, Casino Marketing, Digital Marketing |
What if your strongest loyalty “program” isn’t about offers at all, but about how connected your players feel to each other? In this conversation, Julia Carcamo and marketing legend Mark Schaefer explore how belonging, community, and human moments create lasting casino loyalty. You’ll hear why the most powerful brand strategy for regional casinos is becoming the “most human company” in your market. Mark shares research and stories that show how friendships, shared experiences, and small gestures turn casual visitors into committed regulars. If you’re ready to move beyond comp wars and start building a casino guests truly belong to, this episode is a must-listen.
by Julia Carcamo | Casino Marketing |
While some casinos coast into the holidays, a few are quietly shaping their 2026 success. This post lays out seven high-impact levers regional operators can pull right now—before Q1 chaos hits. From brand alignment to database cleanup, smarter promos, digital strategy, and cross-team clarity, this guide is built for the people doing the work, not just planning it. These aren’t New Year’s resolutions—they’re strategic moves with real payoff by February. If 2026 has aggressive goals or stretched teams, December is the month that separates casinos that lead from those that scramble.
The good news? You still have time.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Jeff Gray wants casino marketers to stop guessing and start operating with purpose. In this episode, we explore how Lean Thinking can help streamline your campaigns, reduce internal friction, and deliver real results—even with small teams and tight budgets. It’s about shifting the mindset from “move fast” to “move smart.” From metrics that matter to systems you didn’t know you needed, this one’s full of clarity. Perfect for the marketer who’s juggling everything but craving more control.
by Julia Carcamo | Advertising, Casino Marketing |
Think traditional media is outdated? Not for regional casinos. Billboards, radio, and even linear TV still play a critical role in driving trips—especially when your guests live within 100 miles. This post breaks down new national media spend data and translates it into real-world insights for casino marketers. You’ll learn where to double down, what to evolve, and what to cut in your 2026 advertising strategy. From hosted players to retail un-carded guests, this guide helps you align old-school channels with real casino behavior.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
AI isn’t just for the big guys. This guide shows how regional casinos can use AI personalization to drive more trips and smarter offers—without increasing reinvestment. Learn how to use your existing tools to target the right guests, at the right time, with the right value.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Superfans don’t happen by luck—they’re designed.
Brittany Hodak shows how casinos beat apathy, design delight, and turn players into advocates who bring friends.
We talk wait-time friction (and why lines aren’t loyalty), frontline behaviors that compound, and referrals that snowball ROI.
If you want more fans—not just members—this episode is for you.
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