Marketing has always been about getting the right message to the right person at the right time. To reach today’s audiences, you must be present where they are – in the digital world. However, engaging them to create connection (and avoid being blocked or silenced), you must deliver what THEY are looking for. Done successfully, this can positively impact your marketing from awareness to conversion.
The last few years have likely spotlighted brands as more than a great logo. Whether good or bad, brands have certainly grown into their voices. Here are some easy tools you can use to workshop your current situation and your vision for the future.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
Across the US casino marketers are seeing new faces and we need to reconsider all assumptions as we attempt to attract today’s changing customers.
As gambling expands are we nearing the limits to how much sports betting advertising is the right amount and how much is too much?
Consumers are demanding new things today that they previously did not. Luckily, changes in marketing tools and technology have made it easier for us to meet the customer where they want us to be.
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