As millions go about making resolutions, there seem to be some recurring themes along with some common words such as lose, try, learn, and quit. These words can also be the beginning of your marketing resolutions that could improve your business in the coming year.
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
A strong marketing team is essential for any business that wants to succeed in today’s competitive marketplace. But putting together a high-powered team of marketing professionals can be challenging. Taking some essential steps and making the decisions that fit your company goals can create a strong foundation for your marketing and pay dividends well into the future.
Building and maintaining a strong brand takes many moving parts to go from consideration to implementation, and can often start with the simplest of statements mentioned in a meeting. However, with careful planning and attention to detail, the benefits can be great.
We have all heard of and or experienced brands with memorable, talkable experiences. Disney, Chewy, Chick-fil-A and Zappos. The list (actually) goes on. Large or small, your company CAN create great memorable experiences, and there are lessons to be learned all around us. You cannot afford not to because your brand will not endure if the guest experience is not worth talking about positively (and sharing with others).
The meaning team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated.
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