Why Sonic Branding Is Important
The sound of your brand is the logo that plays itself out in the mind of your customers. Sonic branding might be as important…if not more…than the logo you develop. Close your eyes and listen. More than likely you will hear a tune or melody wafting from your television, or YouTube. If successful, that tune will immediately make you think of a brand.
Why Your Internal Brand Matters
In today’s connected world, your internal brand is constantly being reflected to customers & what’s going on inside your company can end up being your brand story.
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
Playing Marketing Games
In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
Elements of a Successful Casino Marketing Strategy
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
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