by Julia Carcamo | Casino Marketing, Drivetime Marketing |
The battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. How we position and market ourselves and the experience we provide are more important than ever. Like any unique industry, casino marketing requires different strategies than traditional brick-and-mortar storefronts. Although there is much to learn from other sectors, particularly those providing entertainment options, there are some tried and true tactics that we cannot afford to ignore.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
With technology advancing faster than ever, the last few years have been a whirlwind for marketers. We must continue to adapt and evolve to keep up with our changing landscape. Despite potential pitfalls associated with testing out new strategies, it is essential that we do so if we want an edge on understanding consumer behavior; this allows us to stay one step ahead of emerging trends and better cater to user needs.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
As millions go about making resolutions, there seem to be some recurring themes along with some common words such as lose, try, learn, and quit. These words can also be the beginning of your marketing resolutions that could improve your business in the coming year.
by Julia Carcamo | Drivetime Marketing, Staff Training & Development |
Wondering what marketing trends will impact us in 2023? Check out this post for a sneak peek and info on how to get the training you need to stay ahead of the curve.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
by Julia Carcamo | Brand Marketing, Drivetime Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Large or small, your brand CAN do this with a bit of advice from some marketing experts.
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