Casino marketing requires a special set of skills as Liam Neeson would say. Changes in staffing. Changes in customer attention and acquisition. New tools and channels. They all require a certain set of skills.
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
Now is a great time to think about working on gaining more skills and knowledge. The best approaches to physical training can be applied to learning or enhancing your abilities.
Every year companies invest thousands if not millions of dollars in developing great branding (aka advertising) but seldom do they invest in the internal brand. Moreover, the creation of remarkable guest experiences has practically become a religion in any industry. The THING that makes each of our brand experiences unique is our team members. They are the faces of our organizations and can set us apart from the competition.
Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love with us.
Great marketers are using the brand laddering technique to create brands that will live in the hearts of their target audience because of a strong emotional connection. This is a great tool for casino marketers to adopt.
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