Casino marketing requires a special set of skills as Liam Neeson would say. Changes in staffing. Changes in customer attention and acquisition. New tools and channels. They all require a certain set of skills.
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
Now is a great time to think about working on gaining more skills and knowledge. The best approaches to physical training can be applied to learning or enhancing your abilities.
Beads and doubloons aren’t the only things you can catch while we prepare for Mardi Gras. We’re throwing some of our favorite marketing tips to get you back in shape to catch almost any challenge this year.
One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
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