What’s the first thing you do when you move? That’s right! You file a change of address. In this episode, we talk about why successful marketers aren’t ready to turn their backs on “old-fashioned” marketing. Plus Matt tells us about a study that shows Millennials haven’t turned their backs on mail either.
About Franklin | Data Empowered Direct Marketing: A Main Street address, a modest shop, a printing press, and a logo that soldered their resolve to Benjamin Franklin. That’s how E.J. and Inez Land launched Franklin in 1922, patterning their business on the ingenuity and integrity of a great American patriot. Although the majority of their revenue comes from putting ink on paper, Franklin no longer considers itself a printing company but more a data company that prints. Franklin evolved into the leading provider of Data Empowered Direct Marketing through the concerted efforts of their founders, managers and dedicated staff over many decades. Follow them on Twitter and LinkedIn and read their blog for great and up-to-date insights on direct marketing.
Find more about Matt on LinkedIn and follow him on Twitter.
Find more about Craig on LinkedIn and follow him on Twitter.
Drivetime Marketing is sponsored by M Partners.
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