Drivetime Marketing

How Internal Branding Can Give You an Advantage, Drivetime Marketing 2022 episode 5

Every year companies invest thousands if not millions of dollars in developing great branding (aka advertising) but seldom do they invest in the internal brand. Moreover, the creation of remarkable guest experiences has practically become a religion in any industry. The THING that makes each of our brand experiences unique is our team members. They are the faces of our organizations and can set us apart from the competition.
https://api.soundcloud.com/tracks/1249643077
Julia Carcamo

Recent Posts

How to Audit Your Casino Marketing Plan (Before the Next Quarter Hits)

Uncertainty is built into casino marketing—competitor moves, customer shifts, technology changes, and the unexpected always…

4 days ago

How to Turn Brand Love into Loyalty: A Practical Guide for Regional Casino Marketers

Guest loyalty isn’t what it used to be—and that’s not a bad thing. Today’s most…

1 week ago

How to Create Brand Moments That Drive Loyalty in Casino Marketing

Most casino marketing strategies focus on offers—but the most memorable experiences aren’t promotional, they’re personal.…

3 weeks ago

Why Emotional Connection Is Your Strongest Casino Marketing Strategy—and How to Build It

Loyalty isn’t built on points and promotions alone. Your players are comparing you to every…

3 weeks ago

The Importance of a Brand Ladder in Your Marketing Strategy and How to Create One

Building a brand ladder can effectively identify messages and images that will resonate with your…

1 month ago

The Silent Brand Builders: Why Brand Education Matters to Back of House Employees

The brand promise is everywhere—from dazzling billboards to high-production commercials. But when a guest waits…

1 month ago