Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor.
Find Danny on Facebook, Twitter and LinkedIn.
Interested in running or volunteering at a race? Check out the races in Danny’s portfolio.
Drivetime Marketing is sponsored by M Partners.
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Sponsoring the NYC Marathon enables TCS to highlight its capabilities in new, growth driving markets like mobility, cloud, big data analytics, and social computing.