Drivetime Marketing

Episode 9 – Marketing is a Marathon

Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor.

 

 

Find Danny on Facebook, Twitter and LinkedIn.
Interested in running or volunteering at a race? Check out the races in Danny’s portfolio.

Drivetime Marketing is sponsored by M Partners.

Subscribe to Drivetime Marketing iTunes and never miss an episode..

 

https://api.soundcloud.com/tracks/326240340

Julia Carcamo

View Comments

  • Sponsoring the NYC Marathon enables TCS  to highlight its capabilities in new, growth driving markets like mobility, cloud, big data analytics, and social computing.

Recent Posts

How to Turn Brand Love into Loyalty: A Practical Guide for Regional Casino Marketers

Guest loyalty isn’t what it used to be—and that’s not a bad thing. Today’s most…

4 days ago

How to Create Brand Moments That Drive Loyalty in Casino Marketing

Most casino marketing strategies focus on offers—but the most memorable experiences aren’t promotional, they’re personal.…

2 weeks ago

Why Emotional Connection Is Your Strongest Casino Marketing Strategy—and How to Build It

Loyalty isn’t built on points and promotions alone. Your players are comparing you to every…

3 weeks ago

The Importance of a Brand Ladder in Your Marketing Strategy and How to Create One

Building a brand ladder can effectively identify messages and images that will resonate with your…

4 weeks ago

The Silent Brand Builders: Why Brand Education Matters to Back of House Employees

The brand promise is everywhere—from dazzling billboards to high-production commercials. But when a guest waits…

1 month ago

The Secret Weapon of Winning Casinos? Smarter Research

Casino marketers make high-stakes decisions every day, yet too often, they’re based on flawed data,…

1 month ago