Drivetime Marketing

Episode 9 – Marketing is a Marathon

Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor.

 

 

Find Danny on Facebook, Twitter and LinkedIn.
Interested in running or volunteering at a race? Check out the races in Danny’s portfolio.

Drivetime Marketing is sponsored by M Partners.

Subscribe to Drivetime Marketing iTunes and never miss an episode..

 

https://api.soundcloud.com/tracks/326240340

Julia Carcamo

View Comments

  • Sponsoring the NYC Marathon enables TCS  to highlight its capabilities in new, growth driving markets like mobility, cloud, big data analytics, and social computing.

Recent Posts

Building Casino Loyalty Through Brand Purpose: Why It Matters

Guests are drawn to brands that resonate with their beliefs and offer more than just…

3 days ago

Reasons Not to Rebrand Your Casino

Rebranding will be one of the most challenging projects you take on. It will be…

1 week ago

Building a Winning Casino Marketing Team: How to Budget for Training

Investing in a robust training budget for your casino marketing team is one of the…

2 weeks ago

The Casino Marketing Shift: Why Uncarded Players Hold the Key to Future Growth

It's time for casino operators to embrace the uncarded segment wholeheartedly. Invest in data-driven insights,…

3 weeks ago

Crisis Communications for Casinos: A Modern Approach in an Instant News World

A well-prepared crisis communications plan is essential for casinos to protect their brand reputation. From…

1 month ago

Last-Minute Strategies for Casino Marketers to Navigate Election Year Advertising

With the election just weeks away, political ads are dominating the media landscape and pushing…

1 month ago