by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
As a casino marketer, you know the importance of creating and maintaining an engaging brand. After all, it’s your primary tool to draw in existing and new guests and ensure they keep coming back! But what rules should you be following when managing your casino brand? In this post, we look at five essential rules every casino marketer should abide by to create a powerful and successful gaming brand. From understanding your target audience to integrating your brand into your operation, each one of these rules will help ensure that potential customers are attracted to your casino. Still, more importantly, they will realize a connection for years to come.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing, Hiring a Marketing Agency |
The most important thing to remember when looking for a marketing partner is that they should be the right fit for your operation. There are many factors to consider, but if you take the time to do your research and ask the right questions, you’ll be well on your way to finding a partner that can help you achieve your marketing goals.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
With technology advancing faster than ever, the last few years have been a whirlwind for marketers. We must continue to adapt and evolve to keep up with our changing landscape. Despite potential pitfalls associated with testing out new strategies, it is essential that we do so if we want an edge on understanding consumer behavior; this allows us to stay one step ahead of emerging trends and better cater to user needs.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Rebranding will be one of the most challenging projects you take on. It will be worth every debate, every late hour, and every round of creative unless you really don’t need to rebrand. Here’s how to know if rebranding is the right path for your brand.
by Julia Carcamo | Drivetime Marketing, Staff Training & Development |
Wondering what marketing trends will impact us in 2023? Check out this post for a sneak peek and info on how to get the training you need to stay ahead of the curve.
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