Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
Don’t Put All Your Marketing Eggs In One Basket
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
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