Getting Great Word of Mouth
It’s essential to understand today what you want customers to be saying about you years from now
Using Addressable Media to Target Your Advertising
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
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