The challenge with casino brands is that we’re all pretty much working with the same products and the same hope they will make a difference. The good news is that you already have the power to make the difference you need. You may not realize it. It’s your brand – not your logo or your ad campaign but leveraging your brand as THE business.
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
The sound of your brand is the logo that plays itself out in the mind of your customers. Sonic branding might be as important…if not more…than the logo you develop. Close your eyes and listen. More than likely you will hear a tune or melody wafting from your television, or YouTube. If successful, that tune will immediately make you think of a brand.
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