A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Branding is lots of moving parts, to stay on top, organize. A branding checklist could be an extra member of your team.
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
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