As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
Without a brand promise and our employees, casinos are just a box of slots and table games.
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
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