Getting to Know the Customer and Marketing to Them Few people realize that the birth of modern-day riverboat gaming took place in Iowa in 1991. Three riverboats opened on April 1 of that year and were quickly followed by more. When Iowa legislation opened the door to...
Battle of the Mailbox Casino marketers wage a battle every day at the mailbox, and with the high volume of mail going out Boyd Gaming understands that in addition to targeted offers and great creative, there is the opportunity to find efficiencies in production. J...
A Common Language The New Orleans area has long been home to a large Hispanic population, and the Audubon Zoo has been a favorite for generations. Combine those two facts with the $5.66 billion Hispanics spend on travel annually, and you can’t deny the time has...
When Brands Live Happily Ever After Brandon Cox is a born storyteller. After learning his craft in the world of casino and digital gaming, the public relations professional saw a new way to assist brands in their effort to become well-known…telling their stories...
Growing the Louisiana Spanish Network When the New Orleans Saints and the Louisiana Spanish Network announced they had entered into a multi-year agreement for all Saints preseason, regular season, and playoff games, the partners knew they would need strong marketing...
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