A House of Brands for a New World

Starting in 2006, Julia Carcamo worked with a great team to revive and modernize some old brands and invent some new ones. Together, they built a house of brands built on a strong foundation by listening to guests. The Lady Luck brand may prove to be one of the most well-timed and intuitive brand revitalizations in the history of the industry. Lady Luck Casino is fun, friendly, and a fantastic value property-wide, from its meals on the go to the slots. Lady Luck properties can now be found in multiple markets. One of the many hallmarks of the success represented by this ubiquitous brand is its ability to create a personality that can coexist harmoniously in any demographic area across the country. Lady Luck has mass appeal, is right for the times, and has growth potential for years to come. Download the Lady Luck PDF.