Marketing a Marathon

Named one of the five fastest-growing races in the United States also means stepping up your marketing game. We couldn’t have been happier to partner with the Louisiana Marathon to assist them in their marketing efforts for the 2016 running festival. JCA was tasked with creating a content calendar for the marathon’s GeauxRunLA blog as well as development and management of the event’s email efforts, and ultimately the race guide documenting the information needed to not only satisfy runner needs but those of the marathon’s valued sponsors. Combined with leading media efforts, JCA played a roll in the marathon reaching sellout status for two of its five races in the days prior to the events.